Have you ever wondered about the origins of the famous drink VIMTO? Or how long has it been around?

This year Tony Roma’s a restaurant famous for the best ribs on the planet is celebrating its 35th anniversary, and that means a lot when it comes to establishing a solid brand name in the market.

I will list restaurants based on price range, yet I picked places that offer the best value for your money, along with a friendly environment to enjoy breakfast either on your own or with friends.

Sometimes we find ourselves at crossroads, where we might get into an internal battle over how our future might turn out. Generally, we take the tested known path to be on the safe side but it really takes a lot of guts to go off-road, cutting our own way, holding the torch for others to follow, and making a statement that says ‘it’s okay to be different, and unique.’ Badr Fayez is one who, against many odds, followed his instinct and pursued the path, which didn’t initially seem the most appropriate.

Some might wonder why we would prefer a certain brand of bottled water over the other, is it a matter of taste? Or brand recognition?

Since its humble beginnings in Seattle’s historic Pike Place market in 1971, Starbucks has always been a place where you can find the world’s best coffees. Today with over 15000 stores in 45 countries worldwide, Starbucks has certainly brought premium Arabica coffee to a whole new level, setting new standards for sourcing coffee within the speciality coffee industry.

The sun was shining high above me, the mist was floating between my feet as I walked around exploring this new habitat, I was surrounded by tropical rainforest trees, birds chirping all around me, while water dripping and flowing. I am on a new journey, but this time, I am not using my passport, I don’t need a visa to get there, this destination is right in Jeddah, I took a trip to Papaya a voyage to your sight, emotions, and senses.

We are living in such an exciting time here in Saudi Arabia, where there is a lot to improve and develop, we get to see great efforts being taken by individuals who would love to see their country thrive and advance. This led us to Chef Yasser Jad, who managed to start the very first official Saudi Arabian Chef Association that is operating under the umbrella and patronage of the well known World Association of Chefs’ Societies (WACS).

Munch bakery is one of those places where you can see the success of creating and developing a Saudi brand from scratch right in front of your eyes. What’s Up sat with all three partners to talk about their aspirations, experience, and how they managed to cut their way in the market, to bring their shared dream to a tangible reality, a dream that encapsulates a lifestyle brand bakery.